While several companies have introduced apps to aid in colonoscopy prep, Willbury Medical Supplies has developed the first app supporting the actual procedure.
The app uses the iPhone rear-facing camera and interfaces with Apple Maps for turn-by-turn directions. Accessories are available through third party sources and include a five foot quick-detach lanyard and a 30' Lightning to HDMI cable for auditorium shows.
Willbury's "Say Cheese" app is available for any iPhone running iOS 5 or later and is currently available in the App Store.
A version for the iPad is planned for 2Q14.

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